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Category: Public Relations

When You Have To Promote The Bad Guy

Not all PR practitioners are evil Sometimes I hate my career as a Public Relations practitioner so much because I think it is everything fake about this world. Even more terrible than its sibling, Advertising, PR’s mission is to trick you to love the clients it serves while pretending to not do so. For example, if Advertising constantly tells you straight-forward to buy this cool product, PR in its pure form will say, “Okay, I love you no matter what. You are my angel. By the way, do you know all of the angels up there use this cool product? Nah, you…

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101 Personal Branding for A (Very) Ordinary Folk – Part 2

(Photo: Talonx.com)

As mentioned in the previous article, in this part, I’ll talk about the most basic tactics in personal branding. They’re doable for everyone. Thus I would like to repeat: this is the series for starters in self personal branding who don’t figure out their uniqueness yet.

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101 Personal Branding For A (Very) Ordinary Folk – Part 1

I’ve been thinking about writing an article about personal branding. The reason I hesitated was because this subject has been discussed by ample people who are way more famous and credible than I am. But two days ago, it came to me that there were some corners left in this area which hadn’t been covered yet. And in those corners, my targeted audience is waiting.

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Let’s Talk Social Media: The Art of Being True to Your Self… or Selves

I have never written a serious entry about Public Relations before for two reasons.  The first was because I wanted to reserve this space only for literature – the best things I would ever put into words.  Secondly, I was not positive enough of my experience. Everything I know, there are people who know it better and they already published books analyzing every tiny fraction.But today I want to share this; the first and possibly the most significant lesson I have learned by far, from managing several Facebook pages and building my online image/brand. It’s so much easier if you just want to get more likes, more shares and more comments. But how to get more of everything yet be able to keep the right image about yourself is another story.

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